At the same time, we are making every effort to further optimize our processes. This involves consistent improvements in the efficiency of our production systems as well as our sales and administration structure. To this end, we have implemented tailor-made internal programs, such as the Production Excellence Program and our Plant Improvement Program. In the interest of sustainability we also want to reduce our resource input, and particularly our consumption of energy. The introduction of shared service centers for our business units helps us to streamline our internal procedures and establish uniform standards.
This extremely satisfactory development is the result of a clear strategy and its consistent implementation.
Our strong focus on innovation is another important pillar of our success. We are continually improving our offer for our clients and developing new, innovative products and services for all fields of applications, ranging from energy-efficient building solutions, to eco-friendly pavers, to durable and safe utility networks. Areas of innovation in product management include raw material input, new materials and application methods, as well as the recyclability of our products. In marketing and sales, the focus is on tailoring our activities and services to the needs of individual customer groups. This should enable us to respond even more effectively to their specific requirements. Besides traditional communication channels, our main focus is on the development of digital solutions.
In view of the above, we look to the future with optimism. We see a great potential for further substantial growth of the Wienerberger Group. Our target for 2016 is to increase the Group’s operating EBITDA to € 405 million, including a contribution from the sale of non-core real estate of approximately € 15 million. By 2020, we aim to increase our revenues to well above € 4 billion and our operating EBITDA to well above € 600 million. Besides our financial targets, we have set ourselves specific non-financial goals within the framework of our Sustainability Roadmap 2020. These reflect our clear commitment to sustainable development of our company. Taken together, these goals represent the milestones on our road to the future.
We will continue on our growth trajectory and stay focused on our three strategic core issues – innovation, optimization and diversification.
Our highly motivated and well trained employees and our strong corporate culture are crucial factors in our success. Day after day, we join forces to address “next generation” challenges in line with the principles of responsible, forward-looking corporate governance. We will continue on our growth trajectory and stay focused on our three strategic core issues – innovation, optimization and diversification. I invite you, our shareholders, to join us on our journey and look forward to your continued support.