Wienerberger Annual Report 2015 Wienerberger Annual Report 2015

Next Generation Success Stories: The Customers

Next Generation Success Stories: The Customers

We count on a special kind of success – the success of our customers. If they use our products to realize their ideas, if they trust our solutions for their problems, and if they rely on our employees to make the seemingly impossible possible – the outcome will be unique and ground-breaking projects.

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Success Story #1
Office building “2226” in Lustenau

The underlying idea for this office building was to translate the fundamental principles of sustainability into reality. We started out with the following question: How can we manage the resources we have in such a way as to enhance and increase their useful value in the long run?

Dietmar Eberle, principal and architect

A breathing
office building

Driving on Lustenauer Strasse toward the Swiss border, you will notice an unusual building on your right: the office of Architects be baumschlager eberle. Completed in 2013, the compact cube catches the eye. The building not only stands out for its architecture, but is a model of “next generation” design in terms of energy efficiency. Built with Wienerberger bricks, it does not need any conventional heating, cooling or ventilation.

It uses the heat generated by people and machinery as a source of energy. The building envelope consists of cavity walls made of Porotherm bricks from Wienerberger: the inner layer provides the necessary compressive strength, while the outer layer serves as insulation. A total of 1,000 pallets of bricks were used. The average temperature inside the building is between 22 and 26°C all year round – and it is this that gave the project its name: “2226”.

Location Lustenau

Location Lustenau

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Success Story #2
e4 house in Budapest

We wanted to build a house that not only meets our expectations but is environmentally friendly and economically efficient at the same time. This has been our personal response to climate change and high energy costs.

Réka, homeowner

A home
for generations

The modern, grayish-white building with the prominent pitched roof blends in beautifully with its surroundings north-west of Budapest. The single-family home meets “next generation” standards in residential construction. This project was the first in Hungary to use Wienerberger’s proven e4 brick house concept. It demonstrates how the need to bring down energy costs can be reconciled with the demand for affordable housing.

The exterior walls of this nearly zero-energy building are built with Porotherm bricks for high thermal insulation. An air-to-water heat pump, a mechanical ventilation system and a geothermal heat exchanger ensure pleasant indoor temperatures and a healthy indoor climate. A photovoltaic system has been pre-installed. Thus, the e4 brick building already exceeds the requirements of the EU Energy Performance of Buildings Directive 2020 – the future can begin.

Location Budapest

Location Budapest

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Success Story #3
Underground high-voltage lines in Järfälla

As a specialist in the construction of high-voltage networks, we expect all those involved to deliver top quality. Pipelife supplied us with an excellent product and actively contributed to the implementation of the project. This is an example of a supplier turning into a long-term partner.

Henrik Bolinder, project manager

High voltage
underground

Power outages caused by gales? Not if the cables are laid underground. Vattenfall, one of the biggest energy utilities in Sweden, wants its power lines to be well protected and embedded in the soil. For the Järfälla pilot project near Stockholm, they have chosen to use a “next generation” cable protection system from Wienerberger’s subsidiary Pipelife. This increases the security of supply and frees up land for construction that previously had to be kept clear for power masts.

The main component of the protective system is the “Optimal SRS” pipe. It is extremely sturdy and can even be laid in icy climate. It helps to save time and costs, since installation and maintenance are much easier than with conventional systems. Altogether, more than 80 kilometers of pipes with a total weight of 355 tons will be laid underground – and not a trace will be visible above ground by May 2016.

Location Järfälla

Location Järfälla

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Success Story #4
Student hostel in Angers

For a student hostel located between a busy highway and an urban tram line, there was no other solution but bricks. Bricks provide optimum sound insulation and ensure a quiet working and learning environment.

Jérôme de Crozé, architect

Bricks for a quiet
learning environment

Living and learning in a low-energy building – in the university town of Angers to the south-west of Paris this vision has become reality. In 2012, a pioneering student hostel was built there, designed by architect Jérôme de Crozé. It is thanks to the building material used that it meets “next generation” requirements: Wienerberger bricks ensure energy efficiency, safety and durability.

The six-story “Esperanto & Agora” student hostel has 131 rooms and 82 apartments. Its walls and ceilings built with Porotherm bricks have excellent sound insulation characteristics. The brick masonry provides fire safety and has a high heat storage capacity. Individual floor plans and easy accessibility by public transport make student life even more comfortable.

Location Angers

Location Angers

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Essentials 2015

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Chief Executive’s Review

Heimo Scheuch

We have repositioned the Wienerberger Group – Today we take an innovative approach, set high standards and develop products and solutions that are fit for the future.

Heimo Scheuch Chief Executive Officer of Wienerberger AG

Dear Shareholders,

Over the past few years, we have repositioned the Wienerberger Group and are now well prepared to address “next generation” challenges. The requirements placed on building materials for new build, renovation and infrastructure are changing continuously. Being a responsible economic operator, we set high standards and therefore develop products and solutions that are fit for the future. This is our way of responding to the major challenges confronting our societies, such as the energy and climate issue, demographic change and the densification and expansion of urban agglomerations, while ensuring that affordability and quality of life are preserved. Our results for 2015 prove that we are on the right track.

We generated revenues of almost € 3 billion, the highest ever in the history of our company. For the fifth consecutive year, we succeeded in increasing our operating EBITDA, which amounted to a total of € 370 million in 2015. This corresponds to a 17% increase over 2014. With a profit after tax of approximately € 70 million, we reached our goal of returning to the profit zone. This extremely satisfactory development is the result of a clear strategy and its consistent implementation.

Based on our strategy of diversification, Wienerberger has evolved from a pure brick producer into one of the world’s leading suppliers of building materials. The expansion of our pipe activities and our roof tile business were important steps forward in the renovation and infrastructure sectors. Together with our brick business, they provide the basis for our strong organic growth. With a view to safeguarding the future growth potential of the individual business units, we regularly review their performance on the basis of stringent financial criteria.

At the same time, we are making every effort to further optimize our processes. This involves consistent improvements in the efficiency of our production systems as well as our sales and administration structure. To this end, we have implemented tailor-made internal programs, such as the Production Excellence Program and our Plant Improvement Program. In the interest of sustainability we also want to reduce our resource input, and particularly our consumption of energy. The introduction of shared service centers for our business units helps us to streamline our internal procedures and establish uniform standards.

This extremely satisfactory development is the result of a clear strategy and its consistent implementation.

Our strong focus on innovation is another important pillar of our success. We are continually improving our offer for our clients and developing new, innovative products and services for all fields of applications, ranging from energy-efficient building solutions, to eco-friendly pavers, to durable and safe utility networks. Areas of innovation in product management include raw material input, new materials and application methods, as well as the recyclability of our products. In marketing and sales, the focus is on tailoring our activities and services to the needs of individual customer groups. This should enable us to respond even more effectively to their specific requirements. Besides traditional communication channels, our main focus is on the development of digital solutions.

In view of the above, we look to the future with optimism. We see a great potential for further substantial growth of the Wienerberger Group. Our target for 2016 is to increase the Group’s operating EBITDA to € 405 million, including a contribution from the sale of non-core real estate of approximately € 15 million. By 2020, we aim to increase our revenues to well above € 4 billion and our operating EBITDA to well above € 600 million. Besides our financial targets, we have set ourselves specific non-financial goals within the framework of our Sustainability Roadmap 2020. These reflect our clear commitment to sustainable development of our company. Taken together, these goals represent the milestones on our road to the future.

We will continue on our growth trajectory and stay focused on our three strategic core issues – innovation, optimization and diversification.

Our highly motivated and well trained employees and our strong corporate culture are crucial factors in our success. Day after day, we join forces to address “next generation” challenges in line with the principles of responsible, forward-looking corporate governance. We will continue on our growth trajectory and stay focused on our three strategic core issues – innovation, optimization and diversification. I invite you, our shareholders, to join us on our journey and look forward to your continued support.

Heimo Scheuch

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Financial Highlights 2015

Revenues and Operating EBITDA Margin

in € mill. and %

Revenues and Operating EBITDA Margin

Operating EBITDA and EBIT

in € mill.

Operating EBITDA and EBIT

Revenues by Product

Revenues by Product

A strong year for Wienerberger

In 2015 Wienerberger’s revenues rose to almost € 3 billion, the highest ever in its history. Operating EBITDA increased for the fifth consecutive year – by 17% to € 370 million. With a net result after tax of approx. € 70 million, the company returned to the profit zone. The Group’s success is based on the three pillars of its corporate strategy: the focus on innovation, the company’s positioning as one of the world’s leading building materials suppliers, and continuous process improvements.

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Mission Statement

Mission Statement

Our Vision

We want to be the most highly regarded producer of building materials and infrastructure solutions and the preferred employer in our markets. We share our values, our knowledge, our experience and our success.

Our Mission

We improve people’s quality of life by providing outstanding, sustainable building material and infrastructure solutions.

Our Goal

The primary goal of our entrepreneurial activities is to achieve a sustainable increase in the value of the company in accordance with ecological, social and economic principles.

Our Values

Expertise – Passion – Integrity and Respect – Customer Orientation – Entrepreneurship – Quality – Responsibility

Our values form the basis of our entrepreneurial activities. We live by our values and share them in our day-to-day cooperation.

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Wienerberger at a Glance

Wienerberger at a Glance

One- and two family houses

Wall, Facade, Roof, Ceramic Pipes, Plastic Pipes, Pavers

Multi-family houses

Wall, Facade, Roof, Ceramic Pipes, Plastic Pipes, Pavers

Non-residental buildings

Wall, Facade, Roof, Ceramic Pipes, Plastic Pipes, Pavers

Infrastructure

Ceramic Pipes, Plastic Pipes, Pavers

What we do

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